Internet’s Level Playing Field Is A Great Opportunity For Small Businesses

I recently watched the news and heard another extraordinarily worrying lowdown of the state of the American economy. The Sep unemployment number (9.8%) had just been provided, which translates into more than 15 million folks now out of work.

Not only that, but one of the commentators also revealed that the US had just lost its proposal for the 2016 Olympics (and the countless greenbacks that would have been invested in renovations and new construction for the various Olympic stages and rooms for the millions of millions of visitors, i.e, job roles for North Americans).

Consequently, rather than observing the Olympic Games from Chicago, we will have to follow them via Rio de Janeiro.

I also saw Representative Alan Grayson point out statistics from a Harvard study finding that 44,789 US people die each year because they lack proper health care – and that translates into 122 Americans dying every day because they lack health insurance benefits.

So what is the average Yankee to do? Particularly those 15,000,000 jobless Americans?

I suggest that rather than simply lounging around bewailing the situation, or getting increasingly pissed off as they endure their fruitless job searches, many of these folks should form their own Internet firms .

When I invest in the stock market, one of the criteria I look for are corporations that have ‘big moats’ – meaning they have such a strong leadership position on their industry or market (through exclusive technology or other competitive advantage) that it is extremely hard for others to enter into that marketplace and contend with them.

The internet isn’t like that – it has practically no ‘moat,’ meaning there are few obstacles to entry.

Nearly any one with a computer and access to the web can build their own Internet enterprises as the Internet offers a level playing field (i.e, even the tiniest business can compete against the very largest corporations ). This is true regardless of whether you are a young person just out of college ( or never even went to college ) to the Boomers and Seniors who are either evaluating retirement, or have already retired.

‘Acquired knowledge’ appears to be about the only legitimate moat that exists with respect to starting an internet company. The best reason to have a moat that is made primarily of knowledge – is that any one can readily cross that moat – just by being motivated enough to obtain the knowledge of the marketplace.

Affiliate programs are probably the simplest paths to launch a web firm, and a lot of them also include training referring to the product that you’ll be selling for them.

The problem with many online opportunities is that their training is limited, and often focused only on educating you regarding their product ( s ). Sadly, you’ll need more data than that.